Treatment support program for AVASTIN that was created in less than four weeks. This included two brochures and a series of support emails — simple and empathetic resources for patients and caregivers.

Two short films from director Tony Carpinelli and Otherside Productions

Unbranded rheumatoid arthritis campaign based on insights from market research—patients interviewed were asked how they felt about their current RA treatment. Many responded that they were doing fine. When asked to attach a number from 1 to 10, the vast majority came back with a 5 or 6. That led to the question: well what if you could be an 8? This campaign allowed the patient to ask him/herself: could I do better? —and more importantly, get them to start a conversation with their doctor.

XELODA is an oral chemotherapy treatment used to treat colon and breast cancer. Genentech came to us with a rebrand opportunity. Their branding was all over the place and needed one voice. We came up with "XELODA at Work" as a campaign theme. The illustration technique represents XELODA working in the background—allowing the patient to live their lives on their own terms. With a new look-and-feel and some major health literacy injected into the educational material, adherence went up and sales as well—24%. This lead to another 1.5 million in new business from Genentech.

Branded materials for ORENCIA, a rheumatoid arthritis treatment from BMS. These materials included a calendar/journal, starter kit, print ad and BRC. Developed look-and-feel for the brand, style guidelines, photo shoot (and library) as well as a series of patient ambassador videos.

Two posters for a short film from director Tony Carpinelli about domestic abuse

Nakawe is a nonprofit organization, founded in Barcelona, formed by Regina Domingo and a small group of professionals from different sectors committed to the environment and humanity, with a shared passion; the ocean, their first mission is to help save the world’s dwindling shark populations.

As a nonprofit organization, their objective is to collaborate with governmental and non-governmental institutions, with the diving industry, industrial fisheries, recreational anglers and, of course, with all shark lovers worldwide.

They aim to spread the word about localized environmental problems, act over those damaged places and educate people about how to take care of the earth. To inform society so they can act against threats the Planet suffers, to avoid an irreversible and vital loss.

The focus of this campaign I helped develop, was to show in a dramatic way the different names stores will use to sell shark meat to unsuspecting consumers. We want to educate people so they know what they are buying.

Visit the Nakawe website; www.nakaweproject.org to learn more. What you see here is just a little bit of their Instagram postings and how they are trying to change our thinking and behaviors in a positive way. While you are at it, sign their petition to help save Mako Sharks:

https://www.change.org/p/citizens-worldwide-ask-corporations-to-stop-selling-threatened-species-and-label-shark-meat-with-the-species-name

Personal project — Design and illustration of ocean conservation poster series.

Roots & Wings is a nonprofit organization that provides young adults who age out of the foster care system in New Jersey with safe housing, educational support, counseling, and life skills. A great organization doing incredible things for the future of these individuals. To learn more, visit www.rootsandwingsnj.org

— 2018 invite